Terpenes are THE hot button topic in the Cannabis Industry right now. As the understanding of the physiological interaction of cannabinoids, terpenes and flavonoids and the endo-cannabinoids system continues to be unlocked, it’s likely that we’ll see an increased focus in brand strategy surrounding terpene profiles and their specific effects.
Although several companies have already been working to highlight the terpene profiles of their flower. High Tide is coming out swinging, making sure every strain is clearly defined by its ancestry and terpene presence. The recently founded garden out of Tacoma has already been heralded for having some of the most unique terpene profiles, in the state. For example, their Gorilla Cookies has notes of both Gorilla Glue #4 and Girl Scout Cookies that are so distinct, you can taste the specific terpene profile of each. Their Jamba Juice, which hails from a Zkittles phenotype, is a “rainbow of flavor” from fruit to pine, with a diesel bite to it, and an aftertaste of orange. The attributes of this unique terpene combination produce fast, physical relaxation, without any couch-lock.