OUR NEWEST SPONSORED ARTIST: PARISALEXA

For nearly four years Lux has been a proud supporter of the Vera Project — which has been heralded as one
of the most influential organizations in the Pacific Northwest for aspiring musicians and those who want to
work in peripheral areas of the performing arts. Every year the organization holds the Viva Vera Gala, their
largest fundraiser of the year, and invites several alumni to perform for gala attendees. This stage is where
we were first introduced to Parisalexa in March of 2016. We are proud to announce that as of Septemeber
2019, she has become the most recent addition to our roster of Sponsored Artists.

At the astonishingly young age of 21, ParisAlexa (real name Paris Williams) is a standout amongst the
exploding Seattle music scene. A one-woman show with the chops of a master-class songwriter, a visionary
producer, and a voice that rivals greats such as Brandy, Monica, and Toni Braxton, it’s impossible to tear
your eyes from the stage as she confidently builds every song live, from scratch, on a looping station, in
front of her audience. With a stage presence that rivals that of any performing veteran, it’s safe to say that
the gala stage is probably the smallest our team will ever be fortunate enough to see her on again.

Pure talent gets noticed

Later in 2016, she came in at runner-up in MoPop’s Sound-Off, second only to some of her dear friends,
and collaborators, COSMOS. That summer, the band invites her to play alongside them inside Prince’s
iconic home at Paisley Park, exposing her unforgettable voice to some of the biggest names in music. In
2017 she drops the insanely catchy homage to the R&B titan of the same moniker “Like Mariah” on
Soundcloud and is then invited to perform the headlining set of Seattle’s historic Torchlight parade during
Seafair.

By fall 2017 she signs with local talent management agency, Votiv, and in January 2018 releases her
critically acclaimed 2018 debut EP “Bloom”. By June she releases a four-track follow-up mixtape,
appropriately titled “Flexa” — both of which land in the top 20 KEXP albums of 2018, as well as several
other year-end lists throughout the country.

Doesn’t take long for the world to notice

Then NPR invites her to debut her ode to mental health awareness “Water Me” on International Women’s Day, on their primary, international platform. Having caught the attention of R&B, Blues, Jazz, and Pop aficionados across the nation with her triple-threat
capacity, as one of the most exciting singer-songwriter-producer prospects on the West Coast, Kobalt Music of Los Angeles signs her for a substantial publishing deal in May 2019. She quickly follows that major move with a West-Coast tour and several other star-studded festivals throughout the summer, and then stuns millions of people on the season finale of John Legend’s NBC’s songwriting spin-off show of “The Voice”, Songland, in September.

Even though the turn of fall tends to slow things down in the upper left corner of the country, the same
cannot be said for the rising superstar. Just last week she dazzled millions of viewers with a flawless
rendition of the Star-Spangled Banner at the opening of the Seahawks v. Rams for Thursday Night
Football, and in just a few weeks she takes off on her next tour with Soulection alumni Xavier Omar. We’re
extremely excited to be working with such an incredible talent and from where we’re standing, the mansion
she promises to buy her Mama on her smash single “Ballin” isn’t far off in the distance.

For upcoming events and announcements, make sure to follow us on social media and bookmark our events calendar.

 

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