FALCANNA: A CORNERSTONE OF PACIFIC NORTHWEST CANNABIS
10 years ago, if you were to claim a small medical cannabis dispensary in Sequim, WA would become one of the top producers in the recreational market and beyond; you would’ve been met with some skepticism.
Discussions of recreational marijuana were abuzz with rumors of a “Green Rush”. Suddenly, every Tom, Dick and Harry with a business background was licking their chops at the prospect of getting rich. Surely, competition in the recreational space would be stiff. How could a little medical dispensary on the Olympic Peninsula become a reckoning force? With so many “business minds” coming together to compete with them, standing out is crucial.
For Falcanna, a tier-3 producer/processor and one of our favorite vendors, this question isn’t merely hypothetical. The answer actually lies in the question itself. Falcanna is securing the hearts of many because they’ve kept their holistic cannabis approach in the face of mass production.
Their shared love of falconry is what brought husband and wife founder duo Bethany and Justin Rondeaux together; but it was their love of weed that lead them to found Falcanna. The company is genuinely named after their shared interest. No denying Bethany, Justin and the rest of the team at Falcanna are all about their cannabis.
Although their original facility has grown to 3 (soon-to-be 4) facilities. They have expanded past their home state of Washington into Montana, Oregon, and even Madrid Spain. Yet the goal remains unchanged. Build a relationship of trust and transparency with their customer base and provide them with the cleanest, most environmentally-friendly cannabis possible.
GREAT CANNABIS STARTS WITH GREAT PEOPLE
Bethany Rondeaux, ½ of Falcanna’s husband-and-wife founder pair, only talks about Falcanna’s accomplishments with a caveat: “Our accomplishments are the accomplishments of my team, not me.”
While her humble attitude is endearing and shows how much she values her staff, there is one accomplishment that her and (co-founder) Justin can definitely take credit for: the kick-ass company culture at Falcanna.
Now you may be thinking, “I’m not trying to work there, I just want to smoke their weed. How relevant is that to me?”
Actually, very. According to Bethany, retaining the same rock-star staff is the key to growing great flower. New folks doing things their way in the grow room means bigger disparities in quality from batch to batch, which ultimately results in a less reliable experience for you.
Hence why, to keep their growing conditions as consistent as possible, Falcanna has gone above and beyond in investing in their team. Bethany and Justin pride themselves on always promoting from within, paying living wages, and giving the team as much of the product to sample for themselves as legally possible.
To get a clear picture of the way they empower their staff, consider their impressive retention rates. More than a year after the pandemic, they are still rocking with the same team of 90 employees. Even more than this, though, their treatment of their staff shows in the unstoppable quality of their products.
FALCANNA STRAINS CULTIVATED FOR EXPERIENCES, NOT INSTAGRAM
It’s a thought that crosses the mind of everyone who’s ever bought weed: how do growers choose what to grow?
The answer to this can be long and also depends on what brand you ask. Some seek out genetics based on yield alone. Many growers are after whatever is hot and new in the genetics world. Other growers select their lineup based on the appearance of the flower, what will have the most jar appeal.
Falcanna, on the other hand, is one of the rare companies that doesn’t fit into any of these categories. All the strains Falcanna grows are intentionally selected for the irreplaceable experience, not because they’re dripping in trichomes or trendy.
Naming just one of the notable strains from this brand proves to be difficult. With Pacific Northwest heirloom strains, well-executed classics, and exclusive in-house strains, they all feel worthy of a shoutout!
Their flagship indica strain Pacific Blue is perhaps their most famous. Bred by Justin to have alleviating properties, this shining star has helped Bethany herself and many others manage symptoms since it was acquired 12 years ago.
Then there’s staff favorite Gorilla Cookies, with its’ goofy and even-keeled high. Nothing says “crowd pleaser” like a cookies strain, and Falcanna is here to satisfy.
Their Diesel Thai has become synonymous with “creative, focused sativa” for many Washington cannabis enthusiasts. Grown from a cutting given to them by one of their medical patients, Diesel Thai is also totally unique to the Falcanna brand.
We could go on, but you get the picture: no matter what strains are on the menu, you’re guaranteed to get something with a high that’s distinctive and memorable. You’ll even be able to consistently come back for more if you like it, time and time again.
THE PATIENTS ARE PARAMOUNT
Being disappointed by a watered-down version of a strain you enjoyed before is a bummer. Bad-tasting weed is a bummer. Never finding a strain again is a bummer. Especially when you have symptoms you’re trying to manage, these things can go from a bummer to downright exasperating.
Having served medical marijuana patients long before their venture into recreational weed, the team at Falcanna has special, on-the-ground insight into what you need out of cannabis. Your symptoms don’t just “go away”, so why should the strain that helps you manage them? Your symptoms don’t care about fancy packaging, so why pay extra or deal with less-than-stellar product for it?
The folks at Falcanna have already asked themselves all these questions so you never have to. All you have to do is sit back and enjoy the experience. You know, the way cannabis should be.
CLEAN GREEN…AND BEYOND
While we’re on the topic of things you shouldn’t have to worry about, let’s talk pesticides and environmental impact.
Falcanna once again, exceeds expectations in this department. Their biodegradable packaging is the most obvious example of their commitment to the planet, but behind the scenes, there’s even more they’re doing to set themselves apart from the rest.
As of 2020, Falcanna became Clean Green certified. Being Clean Green certified is no small accomplishment for a cannabis producer; in fact, it is currently the only sustainability certification given to cannabis producers, and given sparingly. Their 3 facilities are optimized to use water and energy as efficiently as possible. They utilize a blend of organic tea and minerals in living soil to grow their flower, free of harsh pesticides and fungicides.
But do you really think they stopped there? Of course they didn’t! Falcanna has gone a step further in its continued commitment to providing medical-grade products by working on a legit pharmaceutical certification. If it means that they can give you the peace of mind you deserve, whenever it is you choose to partake in cannabis, no expense is spared.
THE BAR IS HIGH SO YOU CAN GET EVEN HIGHER
Keeping up with demand, different flowering and harvesting times for each strain, stable genetics, AND ensuring that each batch will be as pristine as the last, is no easy feat. To do all this while taking the brilliant initiative to create biodegradable packaging is astounding. It requires an immense level of expertise, coordination, and good old-fashioned hard work.
For the team at Falcanna, however, it’s a labor of love. A love for cannabis, and a love for providing you with something that will help you get the most out of life.
We’re happy to offer you an extensive selection of Falcanna products at any Seattle Lux location. Drop in anytime to find out what our picks are, or browse our online menu site below.